Odeon and Vue are big commercial cinemas which cater to the general public. They offer a wide range of different genres of films to attract more viewers. These cinemas show more mainstream successful films with a higher budget, well known actors and directors they also rarely re-release films they have already shown however if a film does become popluar they may re- release it for example the film Avatar 3D released in 2009 was directed by James Cameron and was re- released with six minutes of extra footage the next year. This was one of the first big 3D films to hit the cinema and with its incredible storyline it won many awards and drew in many viewers to the cinema to gain the "pandora experience" in 3D. On the other hand Cinema City still promotes big films such as The Kings Speech however not as many as they are aiming for a more mature audience, who make their trip to the cinema a memorable experience. Cinema City also shows more low budget Indie films and films from all over the world to suite the more educated audience who may enjoy watching these. Unlike Odeon and Vue they do not re-release films however they do have themed weeks where they will shohw films of a similar genre to appeal to a certain audience they also show older films which many people today may not have seen due to their availabilty, these can go back to as early as the 1950's. Odeon and Vue both cater for the same target audience which is the general public of all ages (the average cinema goer) However Cinema Citys target audience is aimed towards adults from 25 years and upwards.
Due to my film being a teen horror i think it would be more successful in cinemas like Odeon and Vue as it is aimed at a younger audience who enjoy watching horror films, it also has the element of education in it which the younger people can relate to. If i were to show my film in a cinema such as Cinema City i do not think the profit would be to high as the whole cinema experience is suited to more higher class people.
Despite our film being more of an indie film with a low budget, and less money spent on marketing it would fit in better at Odeon and Vue however i think it would still become more successful in a more popular cinema due to the storyline and genre.
Be wary of saying one cinema is 'more popular' than another - try the word 'mainstream' as I think it fits in better with what you're saying...
ReplyDeleteThis is a really good post Jade and should help with your evaluation
ReplyDelete